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I am currently a professor in the Department of Psychology at the Norwegian University of Science and Technology (NTNU), located in Trondheim, Norway. Additionally, I hold a Professor II position at the University of Inland Norway.

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I have a diverse academic background, on the basis of which I have been granted professorships in the following fields:

  1. Psychology (2020)

  2. Marketing (2019)

  3. Quantitative Research Methods (2012)

  4. Tourism (2007)

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My academic and research interests centre on:

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